Summary

Nikkei announced Excellent company ranking 2007 in Japan which is calculated by Needs Casma[company evaluation system]

Excellent Company Ranking in 2007

1 Nintendo
2 Fanuc LTD
3 Takeda Pharmaceutical Company
4 HOYA
5 Canon
6 KEYENCE
7 Toyoya
8 ROHM
9 Honda
10 Trendmicro
11 Shin-etsu
12 Astellas
13 Nippon Steel Corporation
14 NTT docomo
15 Kyocera
15 Nissan
17 Denso
18 Daito Trust Construction
19 JEF
20 TDK
From Nikkei Newspaper

My Thoughts

Nintendo Wii got No1 position since 5 years ago.
I think Sucess of Nintendo DS is the key to led Nintedo to No1 in 2007 excellent company. In Japan which have wonderful distribution system, Nintendo DS became sold out at most of shops. I have not seen so popular items and goods which cannot help being sold out except for this Nintendo DS recently.
Thanks to the sucess of Nintedo DS, Nintendo Wii is so popular not only Japan but also all over the world.
Until Nintedo DS was lanuched, Video game was for Children or young people.But Nintedo changed game industry structure.
Everyone including Adults can enjoy games by Nintendo DS interesting softwares like a Brain Training.
In short, Nintendo performed the revolution of games.
This revolution led Nintendo to No1 in this year.

Source

Nikkei
http://markets.nikkei.co.jp/special/sp004.cfm?id=x4a9e000_14&date=20070914

The Economist [about Nintendo strategy]
http://www.economist.com/business/displaystory.cfm?story_id=8080787

Keyword
Excelent Company, Nintendo,