Summary
In Germany, Bionade which is a new cooling beverage is popular as same as Fanta and Sprite.
Bionade is organic drink and no additives.
It is called 21 century coca cola in Germany.
My thought
Beverage market seems saturation.
A few strong companies have monopoly power in that market.
There is no Chanllenger and embarkation of new company.
I hope Bionarde will be threats for beverage companies to make beverage market actively.
Coca Cola tried to M&A for bionade by some hundred million euro.
Actually, Bionade population is becoming stronger in germany.
In Germany, Mc donald and IKEA contracted with Bionade company to serve those drinks.
Bionade already decided to embark on Japanese market and US market in near future.
I think Bionade will be popular in Japan,too because japanese have interest in bionade character which is no additives.
So Japanese likes to take care their health although They have longevities as compared with all over the world.
Source
bionade homepage
http://www.bionade.com/bionade.php/20_en
Courrier Japon
http://courrier.hitomedia.jp/contents/2007/11/post_212.html
Flex News
Keyword
Bionade, Beverage , Germany
