Summary
Walt Disney Co. will begin mobile- phone services in Japan in spring next year using Softbank Corp.'s network.
Disney Mobile is going to service disney animations and various contents by popular characters like a Pooh.
My Thought
I don't think Disney Embarkation will be succeed in Japanese market.
Because This service by Disney and Softbank faces too strong rivalries from NTT DoCoMo and KDDI. in mobile phone market, 75 percent of people already own handsets.
I guess Disney Embarkation won't give influence for Mobile phone market share.
I would like to know why Walt Disney embark Japanese market!
How could Disney mobile change market share in future?
I am curious. sadly I guess it won't change at all.
Source
Disney mobile
http://disneymobile.go.com/home/homepage.html
MSN news
http://sankei.jp.msn.com/economy/business/071111/biz0711111544001-n1.htm
Keyword
Disney, Mobile phone , market share
