Cosme Decorte
Summary
Japanese cosmetic brand "Kose" is trying to make its brand worldwide brand.
Kose will fling the first class brand "Cosme Decorte" into China market.
At the same time, Kose is going to start advertising Cosme Decorte at Asian countries which Kose already embarked.
Kose is thinking about Embarkation of North America,too.
Next year, Kose is going to fling skin care brand "Sekkisei" into North America.
Could Japanese cosmetic techonology get credits or population all over the world?
My Thought
I hope Kose will be succeed on the world.
As Tony Professor, Japanese companies have a lot of excellent technologies which can obtain success all over the world.
But Somehow, Japanese often lose some opportunities.
I think Japanese cosmetic technology have high possiblities to succeed all over the world.
I guess Japanese people is best user for cosmetic and they take care their beauty so much.
Only my worry about Kose is how to advertise in the world.
There is a lot of competive companies like P&G.
How does Japanese companies get credits from worldwide?
It's problem that all Japanese manager have to think.
Source
Nikkei
http://www.nikkei.co.jp/news/past/honbun.cfm?i=AT2F09059%2010112007&g=S1&d=20071110
Keyword
Kose, Brand, Cosme
