Summary
Why did downloadable novels become popular in cellphone country Japan?
Now Downloadable novels industry yield 11,000,000,000 yen.
Actually Koizora which is famous its novel is releaseing as hottest movie,now.
In 2006 bestseller ranking best 10,there were 4 mobilephone novels like Koizora , Tsubasa no oreta tennshitati and so on.
The factor which helped recession of publishment industry was mobilephone novels!
My thought
The reason which mobilephone novels became popular is getting new readers of novels.
New readers are young people who don't read books.especially, 20's woman.
It is said that 80% Mobilephone novels readers are woman.
So mobilephone novels contents are usually loveromance or mistery which are easy to read.
this mobilephone novels is only one example of success electronic editions.
In past time, Sony launched hardware which is called LIBRIe to read electronic editions.
But it was finished as failure example.
It's difficult to read long novels or contents through hardware.
Reading books is better for human's eyes.
So mobilephone novels are short story which is easy to read.
It is said reading time of one chapter is time to spend between station to station.
Those factors make mobilephone novels popular among young woman.
I hope that will be popular all over the world.
Source
monocle.uk
http://www.monocle.com/sections/culture/Magazine-Articles/Novel-concept---Japan/
Media Sabor
http://mediasabor.jp/2007/11/post_257.html
Keyword
mobilephone novels , publishment industry
