Summary
Hitachi brand "Prius" withdrew from the market of computers for consumers last month.
Among many analysists, It is said that that market became already saturation.
Profits of consumer's computer market countinue decline every year.
Because most of families got a computer per a family.
Can Computer Industries make new demand for consumer's computer?
I would like to think new strategy for consumer's computer market.
My Thought
At first, As everyone knows, Computer became essential device today.
Most of Family have a computer.
Computer companies are trying to change "A computer per a family" to "A computer per a person".
I think computer market is similar to car market.
There is no big change for technology.
As you know, There is no cars which can fly or are without tires.
Computer market also don't have great change for a long time. there is just addtional function like transaction high-speed or good brand or designs.
If people think those changes well again,It's enough to satisfy fundamental function like writing something, searching something and so on.
Will Computer market just continue slight technology innovation in the future,too!?
I think it's for only poor countries which people cannot afford to buy computers.
There may be still much market, but There have the limit.
So My thought is for computer market "Simplification strategy".
Computers already satisfied most of users for its function.
I think Computers marker should make their products simple or easy.
It's for consumer's computer.
Most of people don't know all which computer can do.
Surely, Computers have a great lot of functions.
But it is enough for consumers.
I think Simplification strategy will be important for consumer's computer.
More Convenient → More Simple and Easy.
If Computer maker or OS maker satisfied this hidden demand.
Computer for consumers market will expand more.
Source
R25
http://r25.jp/index.php/m/WB/a/WB001120/scd/link/id/200711261205
Keyword
Computer, market , Hitachi
