Docomo

・Market Leader 50000000users No1 market share

・Enclosure Strategy to keep market share.

・Full Line Strategy to follow new products and service from other competitors.

・It was the latest for Docomo to introduce Number Portability.
But Docomo won't be weaken for market share because of their brand power.

・docomo is advertising with Japanese famous actors and actress like Tsumabuki Satoshi and Aoi Yu and so on.
They try to keep Japanese users and market share with Concentration Japanese market.

Softbank

・Costleadership Strategy Whiteplan
Between softbank users, It's free to send mails.
Between Softbank users and 1pm to 9pm ,It's free to talk by phone.
It is the cheapest plan in cellphone market.

・Softbank 18000000 users No3

・The number of getting new users is No1 these days.

・Promotion Too much advertising?
Brad Pitt, Cameron Diaz are starring Softbank CM.
Softbank wants to give customers global brand image.
At the same time, In order to advertise cost leadership,
Softbank uses Ueto Aya with weird family.
They try to explain how cheap Sofbank is and how function
Softbank has.

・Alliance with famous characters Mickey Mobile , Hello Kitty

anyway Softbank is doing their best with using a lot of money to get market share.

If I were NTT Docomo employee・・・

I just wait the time which Softbank used all cards to get market share.
Softbank strategy is just Struggling costleadership as compared with Docomo market share and money.
Because Softbank costleadership is no Imitation difficulty for other competitors like Docomo, KDDI and so on.
If Docomo wants to try to same price system with Softbank, Docomo can perform it easily.
But Docomo knows It's just no effective strategy to tighten softbank's neck by themselves.
If They got 25000000 users, They couldn't withdraw money from them because too cheap price system.
Docomo just worry that Softbank will make entirecellphone industry system cheap.
In order to defent cheaping price system, Most of cellphone company will raise cellphone hardware price.
Docomo just wait Softbank will be out of breath.
Softbank used too much money to M&A Vodafone Japanese inc.
So They need to withdraw a lot of money from this cellphone industry.
I guess Softbank's strategy is just fret one to withdraw much money in the short term.

When Softbank is out of breath,money, Docomo will introduce same price plan to defeat Softbank.
Docomo can stand the short of money because of the power of money.
In Business, Companies needs to decide strategy in the long term.

Softbank costleadership strategy is just bluff for docomo.

Comments

Luxury car market in Japan

Summary
Luxury car market in Japan was occupied by foreign luxury cars like Benz, Porsche.
Japanese luxury car brands needed to take some steps for getting market share again.
Then, One of most famous car company "Toyota" stood up to get luxury car market in Japan.

Product differentiation

Lexus VS Benz

Japanese original design Brand image ,status
The best hospitality
The best after service Enclosure strategy
Success in North America The first car brand

Lexus suceed in North America.But It depends on American sense of value and the lack of historical sense.
American people tend to buy splendid goods and items from their eyes without caring historical brand.
On the contray, japanese people tend to buy brand item which is appreciated by a lot of people and from history.
The difference was the reason which Lexus could suceed in North America.
In order to win at Japanese luxury car market,Lexus have to make brand status like Benz.
Benz have a strong brand status as first car brand from a long time ago.
Japanese rich layer who are old man prefer foreign luxury car.
Because They are generation who longed supercarboom which is from foreign luxury cars.
Lexus is trying to sell young rich layer to get brand status.
Lexus strengthes are the best after service and hospitality and japanese original design.
Whether Lexus will get luxury car market in future or not depends the marketing for young rich layer.

Source

http://lexus.jp/

http://www.mercedes-benz.co.jp/

Keyword

Brand Luxury car market

Comments

Summary

Japan bought emissions right from Hungary.
It is first time to buy emissons right between countries.
Emissions right became already goods for developed countries.
Will developed countries continue to buy emissons right from developping countries?

My Thought

Emission trade became fair trade between developed country and developing country.
Developed countries including Japan and worldwide companies is doing their best to get emission right.
Althought people already knows that eco be important for our future life, there is reverse market like a emission trade.
It is said that Emission trade is fair for both developed countries and developing countries.
I don't think so.
It's just escape route of ecology for developed countries and companies.
I think Those strongers just are take advantage of developing countries enviroment.
It's similar to "Fair? trade" between strong countries and weak countries.
Of course, There is real fair trade,too.
But Actually, Some countries and companies are taking advantage of this not fair trade for weak countries.
I hope emission trade also will be fair? trade stuff for taking advantage of strong countries.

Source

Reuters UK

http://uk.reuters.com/article/environmentNews/idUKT17302920071126

Nikkei

http://www.nikkei.co.jp/news/main/20071126AT3S2600626112007.html

Keyword

Emission trade , Japan, Hungary , Fair trade

Comments

Summary

Hitachi brand "Prius" withdrew from the market of computers for consumers last month.
Among many analysists, It is said that that market became already saturation.
Profits of consumer's computer market countinue decline every year.
Because most of families got a computer per a family.
Can Computer Industries make new demand for consumer's computer?
I would like to think new strategy for consumer's computer market.

My Thought

At first, As everyone knows, Computer became essential device today.
Most of Family have a computer.
Computer companies are trying to change "A computer per a family" to "A computer per a person".
I think computer market is similar to car market.
There is no big change for technology.
As you know, There is no cars which can fly or are without tires.
Computer market also don't have great change for a long time. there is just addtional function like transaction high-speed or good brand or designs.
If people think those changes well again,It's enough to satisfy fundamental function like writing something, searching something and so on.
Will Computer market just continue slight technology innovation in the future,too!?
I think it's for only poor countries which people cannot afford to buy computers.
There may be still much market, but There have the limit.
So My thought is for computer market "Simplification strategy".
Computers already satisfied most of users for its function.
I think Computers marker should make their products simple or easy.
It's for consumer's computer.
Most of people don't know all which computer can do.
Surely, Computers have a great lot of functions.
But it is enough for consumers.
I think Simplification strategy will be important for consumer's computer.
More Convenient → More Simple and Easy.
If Computer maker or OS maker satisfied this hidden demand.
Computer for consumers market will expand more.

Source

R25

http://r25.jp/index.php/m/WB/a/WB001120/scd/link/id/200711261205

Keyword

Computer, market , Hitachi

Comments

Summary

Amazon anounced new device to read e-book which is called "Kindle".
Kindle weighs in at 10.3ozs and measures 7.5in x 5.3in x 0.7in.
Besides Kindle is reasonably light and it will hold 200 titles on its internal 256Mb of memory expandable with SD Cards.

My Thought

The e-book hype has never been matched by the reality.
Sony LIBRIe also was one of failure examples.
Amazon's Kindle have original features as compared to other e-book devices.
It's Amazon’s Whispernet network which is No PC, no network, no Wi-Fi.
I think as far e-book feature is over order of customers.
Only reading easily is the best for e-book.
As I introduced before, The mobilephone novels was satisfied with order of customers.
Amazon also developed kindle which is easy-simple device to read e-books.
I hope Kindle will be popular as first device fo e-book.

Source

Gizmode

http://uk.gizmodo.com/

Keyword

e-book , device , Amazon

Comments

Summary

Why did downloadable novels become popular in cellphone country Japan?
Now Downloadable novels industry yield 11,000,000,000 yen.
Actually Koizora which is famous its novel is releaseing as hottest movie,now.
In 2006 bestseller ranking best 10,there were 4 mobilephone novels like Koizora , Tsubasa no oreta tennshitati and so on.
The factor which helped recession of publishment industry was mobilephone novels!

My thought

The reason which mobilephone novels became popular is getting new readers of novels.
New readers are young people who don't read books.especially, 20's woman.
It is said that 80% Mobilephone novels readers are woman.
So mobilephone novels contents are usually loveromance or mistery which are easy to read.
this mobilephone novels is only one example of success electronic editions.
In past time, Sony launched hardware which is called LIBRIe to read electronic editions.
But it was finished as failure example.
It's difficult to read long novels or contents through hardware.
Reading books is better for human's eyes.
So mobilephone novels are short story which is easy to read.
It is said reading time of one chapter is time to spend between station to station.
Those factors make mobilephone novels popular among young woman.
I hope that will be popular all over the world.

Source

monocle.uk

http://www.monocle.com/sections/culture/Magazine-Articles/Novel-concept---Japan/

Media Sabor

http://mediasabor.jp/2007/11/post_257.html

Keyword

mobilephone novels , publishment industry

Comments

Chon Dong Yeon

Summary

Novermber 15th is korean university entrance exam day every year.
As many people knows, Korean university entrance exam war is the hottest in the world.
According to news, Chon dong yeon who is president candidate announced new pledge about examination of korean university.
His pledge is "The full-scale abolition".
Now is near election of president in korea, People have interest in that pledge.

My Thought

Korean university entrance exam is not ordinary.
It's like a fell for students.
Korean education enthusiasm also is not ordinary.
Korean family spent much money for children education.
I have heard that korean family is spending the most expensive money for education as compared to other countries.
Korean students also are doing their best to live up to family's expectation.
Students study a lot alone until midnight at cram school.
On exam day, Family pray children succeed in front of university gate.
I cannot help thinking that they seem family who is parting children because of wars.
Well, Chon dong yeon president candidate announced a new pledge.
He is trying to abolish examination of korean university.
According to his pledge , it's better that student can enter university through evaluating student's gradesheet in high school.
I think it's quite nice pledge.
But It's difficult to change the unversity entrance examination of korea.
There is already a lot of cram schools which provide education service for entrance exams. They won't be pleased to that pledge.
And I think high school grade is not really certification of students.
If high school grade become the way to university, Korean students will same things for getting good grade in high school.
For example, Some family might give teachers much money for modifing children grade.
If high school grade will be the way to university, there needs 1 good system to evaluate students and 2 good teachers have strong enthusiasm.
In korea, Becoming teacher is really difficult as compared with Japanese system.
His Pledge depends on high schools.
I hope his pledge will be succeed.

Source

Chuou Nippou

http://japanese.joins.com/article/article.php?aid=92574

Keyword

Korea, the university entrance exam , education

Comments

Summary

Walt Disney Co. will begin mobile- phone services in Japan in spring next year using Softbank Corp.'s network.
Disney Mobile is going to service disney animations and various contents by popular characters like a Pooh.

My Thought

I don't think Disney Embarkation will be succeed in Japanese market.
Because This service by Disney and Softbank faces too strong rivalries from NTT DoCoMo and KDDI. in mobile phone market, 75 percent of people already own handsets.
I guess Disney Embarkation won't give influence for Mobile phone market share.
I would like to know why Walt Disney embark Japanese market!
How could Disney mobile change market share in future?
I am curious. sadly I guess it won't change at all.

Source

Disney mobile

http://disneymobile.go.com/home/homepage.html

MSN news

http://sankei.jp.msn.com/economy/business/071111/biz0711111544001-n1.htm

Keyword

Disney, Mobile phone , market share

Comments

Summary

Japanese cosmetic brand "Kose" is trying to make its brand worldwide brand.
Kose will fling the first class brand "Cosme Decorte" into China market.
At the same time, Kose is going to start advertising Cosme Decorte at Asian countries which Kose already embarked.
Kose is thinking about Embarkation of North America,too.
Next year, Kose is going to fling skin care brand "Sekkisei" into North America.
Could Japanese cosmetic techonology get credits or population all over the world?

My Thought

I hope Kose will be succeed on the world.
As Tony Professor, Japanese companies have a lot of excellent technologies which can obtain success all over the world.
But Somehow, Japanese often lose some opportunities.
I think Japanese cosmetic technology have high possiblities to succeed all over the world.
I guess Japanese people is best user for cosmetic and they take care their beauty so much.
Only my worry about Kose is how to advertise in the world.
There is a lot of competive companies like P&G.
How does Japanese companies get credits from worldwide?
It's problem that all Japanese manager have to think.

Source

Nikkei

http://www.nikkei.co.jp/news/past/honbun.cfm?i=AT2F09059%2010112007&g=S1&d=20071110

Keyword

Kose, Brand, Cosme

Comments

Summary

In Germany, Bionade which is a new cooling beverage is popular as same as Fanta and Sprite.
Bionade is organic drink and no additives.
It is called 21 century coca cola in Germany.

My thought

Beverage market seems saturation.
A few strong companies have monopoly power in that market.
There is no Chanllenger and embarkation of new company.
I hope Bionarde will be threats for beverage companies to make beverage market actively.
Coca Cola tried to M&A for bionade by some hundred million euro.
Actually, Bionade population is becoming stronger in germany.
In Germany, Mc donald and IKEA contracted with Bionade company to serve those drinks.
Bionade already decided to embark on Japanese market and US market in near future.
I think Bionade will be popular in Japan,too because japanese have interest in bionade character which is no additives.
So Japanese likes to take care their health although They have longevities as compared with all over the world.

Source

bionade homepage

http://www.bionade.com/bionade.php/20_en

Courrier Japon

http://courrier.hitomedia.jp/contents/2007/11/post_212.html

Flex News

http://www.flexnews.com/pages/10830/Germany/germany_independent_drinks_maker_bionade_rejects_multi_million_euro_bid_coca_cola.html

Keyword

Bionade, Beverage , Germany

Comments

Summary

In wine country "French", There are new style wine which have trims of Aluminum can and carton.
Merits of aliminum can and carton wines are lightness,celerity and easyness for drinking and keeping.
Could this new style wine make new wave for wine market?
French company "French Rabbit" try to embark on Japanese market,too.

My Thought
I think It's interesting challenge to make wines intimate.
Wines have grandness or fashionable image among Japanese people.
It makes wines not intimate for many Japanese people.
I hope Wine will be popular and intimate alchol like a Beer in Japan.
On November 15th, Beaujolais nouveau will lift the ban.
I guess If French Rabbit would try to release Beaujolais nouveau can or carton,
Those would make good profit among Japanese.
Because most of Beaujolais nouveau consumption depends on Japanese people.
I think Beaujolais Nouveau season is the opportunity to set new wine style!
Cans and cartons wines have a lot of merits.
I hope those will be popular in Japanese market.

Source

Tetrapack News Release

http://www.tetrapak.co.jp/NEWS/RELEASE/release_070306.html

Courrier japon

http://courrier.hitomedia.jp/contents/2007/10/21.html

Keyword

Wine , New Style , Beaujolais Nouveau

Comments

Summary

Nissan have announced new skyline GT-R since 6 years.
Nissan is advertising GT-R performance.
According to catalog, GT-R is faster than Porsche.
In Japanese luxury car market, Foreign car companies like porsche , Bentz have most of share.
Will GT-R change market?

My Thought

Although Nissan was famous as practitioner,That brand value was decline by the crisis of management in old days.
In order to revive Nissan brand, CEO Carlos Goan insisted engineers to develop "faster car" than porsche.
I think It's quite good strategy for making brand image.
Because In global car market, It is said that Japanese car companies like Toyota and Nissan are famous as Eco car technology or low cost cars.
Japanese car companies should try to make luxury car brand,too.
Surely, Toyota have Lexus. But In Japan market, Lexus cannot get much share from foreign cars brand. Nissan GT-R is new challenger for luxury car market.
I am curious whether Nissan of Technology can make new brand value or not.
At the same time, I cannot help thinking about consumer's thought.
I think these days, Items and goods don't have its value in itself.
I mean Brand value is so important to improve buying something.
As Development of Technology, the quality of items and goods are same with other competitors.
It's difficult to distinguish the quality of items.
So Companies have to make brand image for consumers.
Can Nissan establish new brand value by releaseing GT-R?
Sadly I think it's difficult. Nissan should make original brand value.
Because Japanese likes foreign country brand.
But I think Japanese should be proud of our technology power in the future!!

Source

Yahoo News

http://headlines.yahoo.co.jp/hl?a=20071106-00000011-tsuka-bus_all

japan times

http://search.japantimes.co.jp/cgi-bin/nb20071025a2.html

keyword

Nissan , Brand , GT-R , Cars

Comments

Summary

In Japan, Mega food is blooming.
Mega food means a a large quantity food lineup like mega mac , Yoshinoya Triple.
Mega Food boom is leading to boost sales.

My Thought

Although people is caring their health and Metabolic syndrome,
Why does mega food become popular?
I thought Mega food boom is from the paradox which people have.
If People was restricted by something, They would try to resist the limit.
Caring Health and Metabolic syndrome is hot topic in the society.
Mega food boom may be the resist for caring health and metabolic syndrome.
For example ,illegal drugs have good value because it is illegal!
Of course Japan is restricting illegal drugs, But Traffics of drugs or crimes of drug addict are a lot. But In the Netherland,Government don't restrict drugs.
Besides The traffics of drugs and crimes of drug addict is by far less than Japanese ones or other countries.
According to that example, I thought The restriction may occur new value or new boom.
I have to keep it in my mind.

Source

Sankei News

http://sankei.jp.msn.com/economy/business/071105/biz0711051855011-n1.htm

http://sankei.jp.msn.com/economy/business/071102/biz0711021959010-n1.htm

Keyword

megafood , restriction

Comments

Summary

In 2025 , 2/3 people on the earth will be suffer from the short of water because of increasing population and global warming.

According to world water council report, America , China ,India are dangerous for the short of water.
Although fortunately, Japan is not dangerous, Human race have to care this water problem.
Many companies already are thinking this problem as new market and business opportunities.

My Thought

At first, I am scary about the short of water and food in near future.
Today, Population is increasing.
Although developed countries including Japan is suffering from declining population, The earth is suffering from increasing population.
If population would be increasing as usual, human being would faced the short of foods and water.
Will people fight each other to get foods and water?
It's my worry.
But You don't have to share my worry.
I believe People and Companies can solve these problems by technology and agriculture.
It's sad to think the short of water as business chance.
We must solve this problem.
I have heard that human being didn't changed sea water into drinking water well.
there was no technology which can change sea water into drinking water until these days.
Japanese company Nitto Denko is one of famous and sucessful company which have excellent technology of water conversion.
That Technology can change sea water into drinking water.
Water Business and Food Business will be huge market all over the world.
But Company don't lose their way.
So ,The objective of company is contribution to society.
I hope Japanese excellent technology including Nitto Denko water conversion technology will help world.

Source

AFP news

http://www.afpbb.com/article/environment-science-it/environment/2199689/1445415#blogbtn

R25

http://r25.jp/index.php/m/WB/a/WB001120/id/200710251105?vos=nr25alsc0164002

Keyword

water business , Nitto Denko , Technology

Comments

Summary

The defense ministry Technical Research and Development Institute announced a new plan of the realization of Gundam for natipnal defense at Defense technology symposium 2007.

My Thought
I am curious how much expense The Defense ministry will take for the realization of Gundam.
This plan is a genuine plan from the defense ministry.You can see that plan in detail at http://www.mod.go.jp/trdi/infomation/happyou/Program.pdf.
Although They may be thinking seriously about this plan, I cannot help asking them "Are you serious?"
Surely, Robot Induary continue getting the spotlight all over the world these days.
In Excellent company ranking 2007, Fanuc which is robot company got 2nd positon.
It is said that Japanese Robot Technology is prond all over the world.
But The technology can develop Gundam,too?
I am looking forward to seeing the realization of Gundam.

Source

Yahoo News

http://headlines.yahoo.co.jp/hl?a=20071030-00000010-giz-ent

The difence ministry homepage

http://www.mod.go.jp/trdi/infomation/happyou/Program.pdf　

Keyword

Robot, national defence , Gundam

Comments

In 5 years, Japan's Fishery tuna limit will be a half.
It causes that Japanese captured too much tunas without caring limit although Decreasing Tuna have been lasting.
As Tuna limit, Tuna Price will be expensive more and more in near future.

My Thought
Tuna is essential fish for Japanese. So Will Tuna be rare fish like sardlines and Whales?
Recently,As Japanese foods became popular, Tuna demand increased in the world.
Although Japan have the choice to import Tuna from foreign countries, It's not easy to import them cheaply because Tuna became popular food in foreign countries.
What should we do to eat tuna daily?
We have good news,too.
Tokai University and company in Shizuoka succeed Tuna culture in A terrestrial tank.
The Utilization of this technology would take 3 years.
In order to supply us favorite fish tuna, This Technology will be so useful for us.

Source
Tsukasa Net Newpaper
http://www.222.co.jp/netnews/article.aspx?asn=3927

Keyword

Fishley , Tuna

Comments

Summary

PHILIPS and STELLA Project designed brand-new Jewery.
Brand-new Jewery is designed by electromagnetic wave foundation for medical science.
This Jewery will change its colour depending on human temperature.
It is a semi disposable, bio compatible, non-allergenic, breathable, mass customizable, self contained body worn accessory.

My Thought

I think It's quite interesting attempt for apparel industry.
For example, In the concert, Musians can see how fun Audience are by using this jewery. Because The Audience who is enjoying have higher fever than not one.
I guess this Technology have various possibilities.
The important thing is that one technology is not only for one application but also various applications.
It makes new and various products in the world like 3M post-it.

Source

Gizmode
http://gizmodo.com/gadgets/electronic-jewelry/skintile-electronic-sensing-jewelry-blings-your-mood-310946.php

Keyword
Jewery, Product

Comments

Summary

Wal-mart decided to perform TOB for struggling Japan unit Seiyu Ltd.

Wal mart is going to taking over Seiyu by getting 100% stocks of Seiyu.
It means Wal-mart increase twice investments for Japanese market.

My Thought

I wonder why Walmart choiced Japanese market although US supermarket is so different from Japanese one.
Besides ,Wal-mart withdrew from Korean and Germany Market.
I cannot help missing how Wal-mart fight with AEON.
I think If Wal-mart acquire various knowledge of Japanese market, Wal-mart will try to perform full-dress embarkations for Japanese market in near future.
As many people know, Wal-mart is the one of excellent company.
Wal-mart have a lot of money to invest for Japanese market.
Japanese retail companies are scaring Wal-mart embarkation of Japanese market.
TOB of Seiyu by Wal-mart might be the first step of counterattack for Japanese market!

Source

JapanTimes

http://search.japantimes.co.jp/cgi-bin/nb20071023a1.html

Nikkei

http://www.nikkei.co.jp/news/kaigai/media/djBVG6611.html

Keyword

Walmart , TOB , Seiyu

Comments

Summary

Most of investor fund think Agriculture is becoing mega trend all over the world.
The reason which Agriculture become trend is the short of food due to Increasing population and expanding bio funeral.
MUFG will start to agriculture investment fund service.

My Thought

Although Japan is suffering from the self-support rate of foods and Decreasing population, World is suffering from Increasing population.
If the population continue to increase as it is, World will face the problem of foodshort in the future.
Besides Bio funeral hold the spotlight as the provision of environment destroy.
The demand of Bio funeral will be increasing.
Due to Increasing population and Increasing the demand of Bio funeral, Agriculture which makes foods will play a more important role in the world.
I think This Invest Agriculture trend will surface in near future.
If I were rich, I would like to invest agriculture as soon as possible.
There is a lot of factors which promote the short of foods all over the world.

Source

J-cast News
http://www.j-cast.com/2007/10/16012216.html

Keyword

Investment, MUFG

Comments

Summary

While China is still booming its economy,China have 2 big problems.If Chinese chase economy development without looking back to domestic problems, tears of China disintegration will be blowed open.

Two China big problems are "widening gap between China's mostly urban rich and its mostly rural poor" and "the party's lack of internal democracy".

China is walking a tightrope for its economy development

My Thought

China's economy development is worth of big remark all over the world.But People should remember its inviting economy development have another side.
While China keep economy development,China occurs various problems like environment destroy and gap between urban rich and rural poor.
the biggest victim of China Environment destroy is chinese-self. Rural poor chinese people is suffering from air pollution and desertification and so on.
They go to urban to look for jobs or to escape environment destroy.
I wonder where is China economy goal.
Get Rich Quick! policy may be strangling citizen by chinaself.
I think China need to think its economy development in the long run.
It's too dangerous for china to chase the immediate profit.
other BRICKS except for China which are booming economy development also are standing same postion with China.

Source

the economist
http://www.economist.com/opinion/displayStory.cfm?Story_ID=9947069

Nikkei
http://eco.nikkei.co.jp/interview/article.aspx?id=20070718i3000i3

Keyword

China , Economy development

Comments

Jaiku is mobile phone software in Finland,Helsinki.
Jaiku concept "microblogging" is making it easy to share information among users by uploading short sentence on the web from cellphone.

My Thoughts

I think Google aimed to getting software and technology of mobile phone which Jaiku has.
Google is developping Google mobile phone,now.This purchase of Jaiku was a big step for Google mobile phone.
And I have interest in Finnish companies,too. Jaiku is one of excellent companies in Finland.Finland have some excellent information technology companies like Nokia and Linux.
I have heard that Finland is first country which develop Mobile phone mail service SMS.
I guess Finland still have potential power about IT knowledge.
I cannot miss Google mobile phone information,too.

Source

Silicon Valley.com
http://www.siliconvalley.com/latestheadlines/ci_7129258?nclick_check=1

Nikkei IT
http://it.nikkei.co.jp/internet/news/index.aspx?n=RS2035833610102007

KeyWord
Google, mobile phone , Finland

Comments

Nikkei announced Excellent company ranking 2007 in Japan which is calculated by Needs Casma[company evaluation system]

Excellent Company Ranking in 2007

1 Nintendo
2 Fanuc LTD
3 Takeda Pharmaceutical Company
4 HOYA
5 Canon
6 KEYENCE
7 Toyoya
8 ROHM
9 Honda
10 Trendmicro
11 Shin-etsu
12 Astellas
13 Nippon Steel Corporation
14 NTT docomo
15 Kyocera
15 Nissan
17 Denso
18 Daito Trust Construction
19 JEF
20 TDK
From Nikkei Newspaper

My Thoughts

Nintendo Wii got No1 position since 5 years ago.
I think Sucess of Nintendo DS is the key to led Nintedo to No1 in 2007 excellent company. In Japan which have wonderful distribution system, Nintendo DS became sold out at most of shops. I have not seen so popular items and goods which cannot help being sold out except for this Nintendo DS recently.
Thanks to the sucess of Nintedo DS, Nintendo Wii is so popular not only Japan but also all over the world.
Until Nintedo DS was lanuched, Video game was for Children or young people.But Nintedo changed game industry structure.
Everyone including Adults can enjoy games by Nintendo DS interesting softwares like a Brain Training.
In short, Nintendo performed the revolution of games.
This revolution led Nintendo to No1 in this year.

Source

Nikkei
http://markets.nikkei.co.jp/special/sp004.cfm?id=x4a9e000_14&date=20070914

The Economist [about Nintendo strategy]
http://www.economist.com/business/displaystory.cfm?story_id=8080787

Keyword
Excelent Company, Nintendo,

Comments

Summary

1 Sony announced a new content which is called "Dress".
2 Dress is online service to enjoy fashion entertainment in Playstation Home which is virtual space like a Second life.
3 In Dress ,you can enjoy various cordinations by using same clothes which Shops sell in the real world.It's just one kind of Dress contents.
4 Dress have 4 contents which are "dress town"[shopping in Playstation Home], "dress studio"[like a Yahoo avatar], "dress museum", "dress circle"[SNS].

My Thoughts

I think Dress can make ways to advertise clothes.
By using PS3 technology, Players can enjoy cordinates from huge closets in virtual world.
Clothes in Dress are supplied by many fashion brands and shops in the real world.
So Dress may be a huge marktet of clothes.
But Sony have a strong rival who is SecondLife.
Sony need to think differentiation strategy for winning.
The strength of Sony is high quality technology to make it to realize almost real avators in a virtual space.
I think Sony have a chance to make new market of clothes by using Dress.

Source

IT media news
http://plusd.itmedia.co.jp/games/articles/0709/21/news011.html

Nikkei Business
http://business.nikkeibp.co.jp/article/life/20071004/136832/

Game watch
http://www.watch.impress.co.jp/game/docs/20070921/sce2.htm

Keyword

Advertising, PS3 , Sony

Comments

・Microsoft announced that it will offer three new models of the Zune music player in November 14th.

・Zune have the function to share musics each other by the Wi-fi which is wireless LAN.[But you can the song which you got by Wi-fi only 3 times.]

・New Zune linenap is 4GB , 8GB[flash memory type] , 80 GB [HDD type] . Price is as same as I pod.

・Microsoft is going to open "Zune social" which has SNS function.

My Thoughts

It's difficult for Zune to turn face about the market share of music player.
Microsoft knows the reason well.
As you know, Microsoft Windows have a mass of market share about computer.
Although Recently Apple computer have momentum for computer market, Windows still keep the postion of market leader overwhelmingly.
Once The company got overwhelming marketshare and customers, Challenger companies have to take much investment and cost or innovate new technology to get the postion.
But Both Apple computer and Zune don't have the difficulty of imitation. The difficulty of imitation is by new technology or company resource.
So Apple computer don't take face about market share of computer,yet. and you can see It's difficult for Zune to take face about the market share of music players.
Surely Zune have some different function as compared i-pod.
I think Those are not so difficult to imitate those.
but I am expecting that Zune lead i-pod to be threaten.

Source

IT media News
http://www.itmedia.co.jp/news/articles/0710/03/news038.html

Nikkei IT
http://it.nikkei.co.jp/digital/news/index.aspx?n=AS1D03013%2003102007

NewYorkTimes
http://www.nytimes.com/cnet/CNET_2100-1083_3-6211866.html?pagewanted=1&_r=1
http://www.nytimes.com/cnet/CNET_2100-1083_3-6211866.html?pagewanted=2&_r=1

Key Word

New Product , Music Player, Zune

Comments

Summary

・All countries on the earth are playing the game which is called “prisoner's dilemma” for the climate change.
・Prisoner's dilemma is the one of game theory which is one kind of the economics.
・This game may suggest ways to break through Kyoto impasse

Annotation

At first ,I need to give a particular account of the Prisoner's dilemma.

According to colummn, two prisoners accused of the same crime find themselves in separate cells, unable to communicate.
Their jailers try to persuade them to implicate one another. If neither goes along with the guards, they will both receive a sentence of just one year.
If one accepts the deal and the other keeps quiet, then the turncoat goes free while the patsy gets ten years.
And if they both denounce one another, they both get five years.

If the first prisoner is planning to keep quiet, then the second has an incentive to denounce him, and so get off scot-free rather than spend a year in prison.
If the first prisoner were planning to betray the second, then the second would still be better off pointing the finger, and so receive a five-year sentence instead of a ten-year one.
In other words, a rational, self-interested person would always betray his fellow prisoner.
Yet that leaves them both mouldering in jail for five years, when they could have cut their sentences to a year if they had both kept quiet.

That situation is called "prisoner's dilemma".

So This game have been playing by all countries on the earth.
The game must be one of the causes to break Kyoto Protocol.

My Thoughts

・According to this colummn, economic-powers like America don't care climate changes. It's not only America but also Japan and some Europe countries. for example, these days, I have interest in Emissions Trading. The Emissions trading is is an administrative approach used to control pollution by providing economic incentives for achieving reductions in the emissions of pollutants.If rich countries or companies bought the right to exhaust CO2, They can exhaust a lot of CO2 without panishment.
I think this emissions trading must be escape route to break Kyoto Protocol.
Sadly, Many Japanese countries also have been buying the emissions trading right recently.
I don't know why Most of goverments allow the emissions trading.
Surely, All countries want to be rich country without caring climate changes.
That situation is just "prisoner's dilemma" on the earth.
But actually, Most of countries have interest in climate changes. They also know this game is not good for our earth.
So The ecology technology will get into the limelight with this game. The ecology technology business will be successful while this game is continue.
If I thought so, I could understand why Toyoto hy-brid technology is such a popular over the world.

Source

The Economist
http://www.economist.com/finance/economicsfocus/displaystory.cfm?story_id=9867020

Nikkei net
http://eco.nikkei.co.jp/column/article.aspx?id=20070702cb000cb

Keyword

prisoner's dilemma , Climate changes , eco

Comments