La colonna del topo

Summary

In wine country "French", There are new style wine which have trims of Aluminum can and carton.
Merits of aliminum can and carton wines are lightness,celerity and easyness for drinking and keeping.
Could this new style wine make new wave for wine market?
French company "French Rabbit" try to embark on Japanese market,too.

My Thought
I think It's interesting challenge to make wines intimate.
Wines have grandness or fashionable image among Japanese people.
It makes wines not intimate for many Japanese people.
I hope Wine will be popular and intimate alchol like a Beer in Japan.
On November 15th, Beaujolais nouveau will lift the ban.
I guess If French Rabbit would try to release Beaujolais nouveau can or carton,
Those would make good profit among Japanese.
Because most of Beaujolais nouveau consumption depends on Japanese people.
I think Beaujolais Nouveau season is the opportunity to set new wine style!
Cans and cartons wines have a lot of merits.
I hope those will be popular in Japanese market.

Source

Tetrapack News Release

http://www.tetrapak.co.jp/NEWS/RELEASE/release_070306.html

Courrier japon

http://courrier.hitomedia.jp/contents/2007/10/21.html

Keyword

Wine , New Style , Beaujolais Nouveau

Summary

Nissan have announced new skyline GT-R since 6 years.
Nissan is advertising GT-R performance.
According to catalog, GT-R is faster than Porsche.
In Japanese luxury car market, Foreign car companies like porsche , Bentz have most of share.
Will GT-R change market?

My Thought

Although Nissan was famous as practitioner,That brand value was decline by the crisis of management in old days.
In order to revive Nissan brand, CEO Carlos Goan insisted engineers to develop "faster car" than porsche.
I think It's quite good strategy for making brand image.
Because In global car market, It is said that Japanese car companies like Toyota and Nissan are famous as Eco car technology or low cost cars.
Japanese car companies should try to make luxury car brand,too.
Surely, Toyota have Lexus. But In Japan market, Lexus cannot get much share from foreign cars brand. Nissan GT-R is new challenger for luxury car market.
I am curious whether Nissan of Technology can make new brand value or not.
At the same time, I cannot help thinking about consumer's thought.
I think these days, Items and goods don't have its value in itself.
I mean Brand value is so important to improve buying something.
As Development of Technology, the quality of items and goods are same with other competitors.
It's difficult to distinguish the quality of items.
So Companies have to make brand image for consumers.
Can Nissan establish new brand value by releaseing GT-R?
Sadly I think it's difficult. Nissan should make original brand value.
Because Japanese likes foreign country brand.
But I think Japanese should be proud of our technology power in the future!!

Source

Yahoo News

http://headlines.yahoo.co.jp/hl?a=20071106-00000011-tsuka-bus_all

japan times

http://search.japantimes.co.jp/cgi-bin/nb20071025a2.html

keyword

Nissan , Brand , GT-R , Cars

Mega food Boom

Summary

In Japan, Mega food is blooming.
Mega food means a a large quantity food lineup like mega mac , Yoshinoya Triple.
Mega Food boom is leading to boost sales.

My Thought

Although people is caring their health and Metabolic syndrome,
Why does mega food become popular?
I thought Mega food boom is from the paradox which people have.
If People was restricted by something, They would try to resist the limit.
Caring Health and Metabolic syndrome is hot topic in the society.
Mega food boom may be the resist for caring health and metabolic syndrome.
For example ,illegal drugs have good value because it is illegal!
Of course Japan is restricting illegal drugs, But Traffics of drugs or crimes of drug addict are a lot. But In the Netherland,Government don't restrict drugs.
Besides The traffics of drugs and crimes of drug addict is by far less than Japanese ones or other countries.
According to that example, I thought The restriction may occur new value or new boom.
I have to keep it in my mind.

Source

Sankei News

http://sankei.jp.msn.com/economy/business/071105/biz0711051855011-n1.htm

http://sankei.jp.msn.com/economy/business/071102/biz0711021959010-n1.htm

Keyword

megafood , restriction

Give us water!!

Summary

In 2025 , 2/3 people on the earth will be suffer from the short of water because of increasing population and global warming.

According to world water council report, America , China ,India are dangerous for the short of water.
Although fortunately, Japan is not dangerous, Human race have to care this water problem.
Many companies already are thinking this problem as new market and business opportunities.

My Thought

At first, I am scary about the short of water and food in near future.
Today, Population is increasing.
Although developed countries including Japan is suffering from declining population, The earth is suffering from increasing population.
If population would be increasing as usual, human being would faced the short of foods and water.
Will people fight each other to get foods and water?
It's my worry.
But You don't have to share my worry.
I believe People and Companies can solve these problems by technology and agriculture.
It's sad to think the short of water as business chance.
We must solve this problem.
I have heard that human being didn't changed sea water into drinking water well.
there was no technology which can change sea water into drinking water until these days.
Japanese company Nitto Denko is one of famous and sucessful company which have excellent technology of water conversion.
That Technology can change sea water into drinking water.
Water Business and Food Business will be huge market all over the world.
But Company don't lose their way.
So ,The objective of company is contribution to society.
I hope Japanese excellent technology including Nitto Denko water conversion technology will help world.

Source

AFP news

http://www.afpbb.com/article/environment-science-it/environment/2199689/1445415#blogbtn

R25

http://r25.jp/index.php/m/WB/a/WB001120/id/200710251105?vos=nr25alsc0164002

Keyword

water business , Nitto Denko , Technology

Summary

The defense ministry Technical Research and Development Institute announced a new plan of the realization of Gundam for natipnal defense at Defense technology symposium 2007.

My Thought
I am curious how much expense The Defense ministry will take for the realization of Gundam.
This plan is a genuine plan from the defense ministry.You can see that plan in detail at http://www.mod.go.jp/trdi/infomation/happyou/Program.pdf.
Although They may be thinking seriously about this plan, I cannot help asking them "Are you serious?"
Surely, Robot Induary continue getting the spotlight all over the world these days.
In Excellent company ranking 2007, Fanuc which is robot company got 2nd positon.
It is said that Japanese Robot Technology is prond all over the world.
But The technology can develop Gundam,too?
I am looking forward to seeing the realization of Gundam.

Source

Yahoo News

http://headlines.yahoo.co.jp/hl?a=20071030-00000010-giz-ent

The difence ministry homepage

http://www.mod.go.jp/trdi/infomation/happyou/Program.pdf　

Keyword

Robot, national defence , Gundam

Summary

In 5 years, Japan's Fishery tuna limit will be a half.
It causes that Japanese captured too much tunas without caring limit although Decreasing Tuna have been lasting.
As Tuna limit, Tuna Price will be expensive more and more in near future.

My Thought
Tuna is essential fish for Japanese. So Will Tuna be rare fish like sardlines and Whales?
Recently,As Japanese foods became popular, Tuna demand increased in the world.
Although Japan have the choice to import Tuna from foreign countries, It's not easy to import them cheaply because Tuna became popular food in foreign countries.
What should we do to eat tuna daily?
We have good news,too.
Tokai University and company in Shizuoka succeed Tuna culture in A terrestrial tank.
The Utilization of this technology would take 3 years.
In order to supply us favorite fish tuna, This Technology will be so useful for us.

Source
Tsukasa Net Newpaper
http://www.222.co.jp/netnews/article.aspx?asn=3927

Keyword

Fishley , Tuna

Skintile The Electronic Sensing Jewelry

Summary

PHILIPS and STELLA Project designed brand-new Jewery.
Brand-new Jewery is designed by electromagnetic wave foundation for medical science.
This Jewery will change its colour depending on human temperature.
It is a semi disposable, bio compatible, non-allergenic, breathable, mass customizable, self contained body worn accessory.

My Thought

I think It's quite interesting attempt for apparel industry.
For example, In the concert, Musians can see how fun Audience are by using this jewery. Because The Audience who is enjoying have higher fever than not one.
I guess this Technology have various possibilities.
The important thing is that one technology is not only for one application but also various applications.
It makes new and various products in the world like 3M post-it.

Source

Gizmode
http://gizmodo.com/gadgets/electronic-jewelry/skintile-electronic-sensing-jewelry-blings-your-mood-310946.php

Keyword
Jewery, Product

Wal-Mart set to pay ¥100 billion to take over ailing Seiyu

Summary

Wal-mart decided to perform TOB for struggling Japan unit Seiyu Ltd.

Wal mart is going to taking over Seiyu by getting 100% stocks of Seiyu.
It means Wal-mart increase twice investments for Japanese market.

My Thought

I wonder why Walmart choiced Japanese market although US supermarket is so different from Japanese one.
Besides ,Wal-mart withdrew from Korean and Germany Market.
I cannot help missing how Wal-mart fight with AEON.
I think If Wal-mart acquire various knowledge of Japanese market, Wal-mart will try to perform full-dress embarkations for Japanese market in near future.
As many people know, Wal-mart is the one of excellent company.
Wal-mart have a lot of money to invest for Japanese market.
Japanese retail companies are scaring Wal-mart embarkation of Japanese market.
TOB of Seiyu by Wal-mart might be the first step of counterattack for Japanese market!

Source

JapanTimes

http://search.japantimes.co.jp/cgi-bin/nb20071023a1.html

Nikkei

http://www.nikkei.co.jp/news/kaigai/media/djBVG6611.html

Keyword

Walmart , TOB , Seiyu

Summary

Most of investor fund think Agriculture is becoing mega trend all over the world.
The reason which Agriculture become trend is the short of food due to Increasing population and expanding bio funeral.
MUFG will start to agriculture investment fund service.

My Thought

Although Japan is suffering from the self-support rate of foods and Decreasing population, World is suffering from Increasing population.
If the population continue to increase as it is, World will face the problem of foodshort in the future.
Besides Bio funeral hold the spotlight as the provision of environment destroy.
The demand of Bio funeral will be increasing.
Due to Increasing population and Increasing the demand of Bio funeral, Agriculture which makes foods will play a more important role in the world.
I think This Invest Agriculture trend will surface in near future.
If I were rich, I would like to invest agriculture as soon as possible.
There is a lot of factors which promote the short of foods all over the world.

Source

J-cast News
http://www.j-cast.com/2007/10/16012216.html

Keyword

Investment, MUFG

China , Beware

Summary

While China is still booming its economy,China have 2 big problems.If Chinese chase economy development without looking back to domestic problems, tears of China disintegration will be blowed open.

Two China big problems are "widening gap between China's mostly urban rich and its mostly rural poor" and "the party's lack of internal democracy".

China is walking a tightrope for its economy development

My Thought

China's economy development is worth of big remark all over the world.But People should remember its inviting economy development have another side.
While China keep economy development,China occurs various problems like environment destroy and gap between urban rich and rural poor.
the biggest victim of China Environment destroy is chinese-self. Rural poor chinese people is suffering from air pollution and desertification and so on.
They go to urban to look for jobs or to escape environment destroy.
I wonder where is China economy goal.
Get Rich Quick! policy may be strangling citizen by chinaself.
I think China need to think its economy development in the long run.
It's too dangerous for china to chase the immediate profit.
other BRICKS except for China which are booming economy development also are standing same postion with China.

Source

the economist
http://www.economist.com/opinion/displayStory.cfm?Story_ID=9947069

Nikkei
http://eco.nikkei.co.jp/interview/article.aspx?id=20070718i3000i3

Keyword

China , Economy development